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What is the Google AdSense Program?

If you have a website and want to make money out of it, then the Google AdSense program is meant just for you. It has become a boon for a lot of sites whether they are small or big or medium. In fact, this has become such a popular tool that some web designers have started making websites solely for the intent of AdSense.

But since making a site for the sole purpose of AdSense is against the policies of AdSense it is better to make a website that has some affiliate links or sells some of your own products too.

AdSense works by supplying Google AdWords that has been written in text format to your site. When users click on the ad, you receive a share of the revenue from Google under the Pay per Click method. The way the AdSense ads are presented is usually on the right hand side of the screen when you do a search on Google or as a customizable box anywhere on your site.

Advantages

One of the main reasons for the popularity of the AdSense program is its simplicity. AdSense is very easy to join as compared to the other affiliate programs out there. All you need to do to show the ads on your website is copy and paste a code into your website. This is again very easy to do. You do not have to pay anything to join.

Google provides a platform where the advertisers and the publishers meet each other. You do not have to go on looking for advertisers. The content of the ads match the content of your websites, so they are absolutely relevant. No time is wasted searching for relevant ads, Google does all the work.

If you are a beginner, then the Google AdSense program is the right choice for you. You can have different affiliate links and at the same time use Google AdSense. This might not be possible with other affiliate programs. Also the feel and look of the Google AdSense program is unique, so you should keep in mind that these are not imitated by any other affiliate ads you may be running on your site.

Disadvantages

One of the problems with the Google AdSense program is incomplete stats. Google provides you the information of how your ads are doing. You might even be able to filter out quite a few ads. But the stats do not provide any basic information about which ad is working and which ad is not. They do not even tell you which keywords are getting the highest clicks so you might not be able to remove the least effective ads. This can be frustrating.

The minimum amount of payment is $ 100. This is difficult to achieve, especially for beginners. But if you are an experienced web designer, you can earn much more than this.

Another problem is that you receive an unknown share of the revenue from Google. It is not specified what percentage of the total revenue you will receive.

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