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Mercedes-Benz New Vice-President of Customer Services

Mercedes-Benz USA has announced recently the appointment of Alan McLaren as vice-president of customer services effective immediately. McLaren succeeded Klaus Ulkann who is retiring from the company after 30 years tenure with DaimlerChrysler organization with the seven years spent with Mercedes-Benz USA.

McLaren, being the new vice-president of customer services will be responsible for all operations relating to customers, engineering services, after-sales marketing & logistics and the MBUSA's award-winning customer assistance center.

Why was McLaren chosen for the position? McLaren has had eight years of experience with DaimlerChrysler abroad. And just recently, he also served as managing director for all the owned retail operations of DaimlerChrysler both in Australia and Pacific region. His scope of responsibilities also includes sales, service, and parts operations of Mercedes-Benz passenger car dealerships, body shops, and commercial vehicle dealerships.

McLaren has also spent three years working as senior executive and general manager for DaimlerChrysler Truck Group. It was in the year 1999 when McLaren started his career with DaimlerChrysler first as senior manager for Freightliner Trucks for DC Australia / Pacific in Melbourne.

McLaren is a graduate of Australian Institute of Management and hold a degree in sales and marketing. He is a native of Australia but relocate to Mahwah, New Jersey. Mercedes-Benz USA is the subsidiary that is tasked with the sales, service, and marketing of all Maybach and Mercedes-Benz products in United States.

Mercedes-Benz is a German brand name for buses, coaches, automobiles, trucks and auto parts like its line of Mercedes air filters which includes Mercedes performance air filter originally created for Daimler-Benz AG but now owned by DaimlerChrysler AG. It was in June 28, 1926 when Daimler-Benz was founded resulting from the merger of Benz & Cie. and Daimler Motoren Gesellschaft (DMG).

The Benz & Cie. was one of the most important companies founded by Karl Benz in 1871. DMG on the other hand was founded by Gottlieb Daimler and his partner Wilhem Maybach in 1890, unfortunately when Daimler died in 1900 and Maybach left DMG in 1907, the two companies ended as rivals.

Then in the year 1924 after World War I, the two companies entered into an agreement of mutual interest wherein each company is allowed to manufacture and sell their products under their original brand names. The said agreement was valid until 2000. The brand Mercedes-Benz was created and used after the 1926 official merger.

It was in the year 1998 when Daimler-Benz and Chrysler had agreed to merge their business under the guise of merger of equals which created the DaimlerChrysler AG.

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